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Customer Satisfaction is Worthless, Customer Loyalty is Priceless Classroom Workshop



Customer Loyalty is the measure of your present and future success. In Jeffrey Gitomer’s Customer Satisfaction is Worthless, Customer Loyalty is Priceless, one learns the difference between loyal and satisfied customers. This interactive workshop, based on Jeffrey Gitomer’s real-world experience book, will give you the tools you need to build loyalty with your own customers.


Jeffrey Gitomer’s certified content will provide you with the ability to become more self-aware of your personal philosophy, as well as your level of self-belief and learn how they impact your ability to provide excellent customer service.


As a student, you will study Jeffrey Gitomer’s philosophy that the customer’s loyalty is invaluable and learn how to implement ways to nurture that relationship. In this full-day workshop, you will also watch video presentations by the King of Sales himself, participate in classroom activities, role play, initiate group discussions, complete workbook exercises, and receive new skills to immediately apply when you leave.


This workshop will provide you with a framework that will enable you to apply Jeffrey Gitomer’s customer loyalty lessons to your personal and professional lives.


Learning Objectives:

  • Gain an awareness of your own personal philosophy and beliefs

  • Articulate a 21st century understanding of the customer

  • Demonstrate an understanding of the principles of customer service

  • Convert real-world customer service lessons into customer loyalty actions

  • Apply the principles of customer service success to build customer loyalty

"I had the pleasure of working with Jennifer Darling while I was at Entercom Communications. She was one the best. Jennifer had that rare gift of treating everyone like they were one of her clients. Not just her clients but her co-workers, support staff, managers...everyone. She realized that it takes everyone working together to do a job well."

Butch Mitchell, Group Sales, CBS Radio

“Jen is an ambitious and thorough advocate for her classmates. Her expectations are high even when she could coast on success already earned by her and other team members. Jen helps hold standards high and keeps team mates expectations a focus at times when product development work loads could otherwise make it easier for the team to settle for a little less.


Jen is a detail oriented team player who expertly managed many requests for resources from both external and internal entities. Her foresight and planning was a tremendous benefit in getting multiple teams to coordinate and work together despite highly variant agendas. Jen is very passionate about her education and work, and adept at creating a common vision. I would recommend her for any team or to any client that requires a person with Jen's skills."

Benjamin Pinx, Special Projects Manager, PM EW